Meaningful Existence | Hotdog Sandwich

We invented a wellness cult with Jonah Hill and designer Chrissie Abbott turning it into a global clothing launch. We concepted, directed, and produced a full campaign of commercials starring Jonah, built around the satirical doctrine:

We secretly penned Profit's press persona - ghost-writing his interviews with GQ, Complex, Rolling Stone, and Armchair Expert - and even created a 220-page cult-approved Gratitude Journal.

"Is Jonah Hill Founding a New Age-y Streetwear Cult?" GQ article

Then we brought the cult into the real world: staging an arena-scale activation at Crypto.com Arena with Jonah Hill, Lisa Rinna, and 50 fully-committed Meaningful Existence devotees.

Prophet and Lisa Rinna surrounded by devotees.

Prophet and Lisa sitting courtside at a basketball game.

Scroll through media to transcend - namaste!

A person wearing Meaningful Existence clothes lies under a camping blanket super-imposed over a beautiful mountain scene.

A woman modeling Meaningful Experience sweatpants. "You need pants to walk into pretty much any store."

A person lies on the beach at sunset modeling a Meaningful Existence sweatsuit. On the horizon, another model rises out of the ocean wearing a tee that says "Complete Unrelenting Control"

Prophet Profit making a hand-heart with Chaz Dean, celebrity hairstylist

A conch shell sits beside text tauting Prophet Profit as a spiritual and financial guru. "The more you pay, the happier you get".

A lineup of Meaningful Existence devotees against a wall. Their backs are turned to the camera, showing off their matching yellow jumpsuits.

A group of Meaningful Existence devotees performing a spiritual song, hands raised in adoration.

Profit stands with his hands in a gesture of prayer. "Looks like you finally found us. Or did we find you?"

The BetterHelp website tauting their partnership with Prophet Profit and that you can get one free month of therapy via said partnership.

A woman sits on a chair reading the Gratitude Journal

The dedication page of Profit's Gratitude Journal. "This book is dedicated to me. Prophet Ezekiel Profit."

The front and back covers of the Gratitude Journal, showing a smiling Profit and testimonials from "O. Winfrey" and "Jeff B."

The introduction page to the Gratitude Journal. "All you need is this journal, something to write with, and the desire to change your own lite."

A testimonial from a Meaningful Existence follower: "My life over the last decade was nothing but negativity. Under Profit's guidance, it's been nothing but bright..."

A model showing off a Meaningful Existence tee

The Meaningful Existence shop page with a pre-order notice

The smiling face of the Prophet appears in a ring around the face of a person wearing sunglasses

The Profit-1 slides in the Meaningful Existence store. Only $130!

A model showing off a black Meaningful Existence sweatsuit over a rainbow background

An advertisement for the Meaningful Existence tee. "Buy the shirt today!"

Lisa Rinna and Profit standing in matching sweatsuits

A hand holding a "Smells Like Wealth" candle emerges from some palm fronds.

Two models showing off sweatsuits over a neon yellow background